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We market our TMT Steel bars under the brand "RATHI", which is a popular brand and preferred choice of consumers in Northern India for its quality and reliability. The "RATHI" Trademark belongs to the Rathi Foundation, a Trust of the Rathi Group, which includes all members of the erstwhile combined Rathi family. The brand enjoys high goodwill and premium in the market.

“RATHI” is an established brand in steel sector and its products command premium due to high quality. Our Company has many firsts to its credit viz. first Company to adopt Tor-Steel technology in the country etc. The Company constantly upgrades the technology and improves product quality to retain market leadership. RSPL has a very strong and committed network of dealers, consists of nearly 1,000 retail outlets namely “RATHI STEEL SHOPS” spread all over Northern India. Alongside the stainless steel products forms a part of “B to B” model, wherein material is supplied to all major producers of downstream products like Bright Bars, Wires, fasteners, electrodes etc.

The Company has a very strong and committed network of dealers who spare no efforts to keep maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 1000 retail outlets spread all over Northern India.

The main features of our marketing strategy are as following:

•  Effective Brand Extension :

The "RATHI" name is a well-established and reputed brand in the Northern India.

•  Retail Marketing:

Our retail network includes a sizeable number of outlets spread all over Northern India.

•  Direct Sales:

We have a highly experienced and committed team of sales personnel who cater directly to the needs of our corporate/institutional and Government clients.

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